ANTIGONISH (CUP) — After a grueling three-year wait for Arcade Fire’s upcoming album Reflektor (coming to your iTunes via an illegal downloading engine Oct 29), Win Butler and co. proved that they really have been holding out on us. The album’s first single, Reflektor, is nearly eight minutes of disco-inspired rhythm that leaves you both impassioned and haunted in true Arcade Fire form. Hell, it even features David Bowie.
But the excitement doesn’t end there. In addition to a standard music video to accompany the track (which is, for the record, pretty cool), the band put out another video – or should I say a ‘virtual projection’ – that is simply mind-blowing. Written and directed by Vincent Morriset, and filmed in Jacmel, Haiti, the video tells the story of a young woman who travels ‘between her world and ours.’
What makes this short film different from anything else you’ve ever seen is that it’s interactive, incorporating both your laptop and all the intelligence that smartphones are said to have. All you need to do is search justareflektor.com on both your computer and cellular device, follow a few simple instructions to connect the webcams, and you’ll be on your way.
Your phone will essentially act as a light tunnel, a speaker, and a texturizer as you use it to explore the progress of the video. Morriset demands active interaction from the viewer as they tilt their phone around the screen, rather than passively staring at a screen and pressing a button. On top of that, you’ll be jamming to the first of what looks to be a very promising fourth album.
Even for those who aren’t so keen on Arcade Fire, it’s still worth a peek if only for the psychedelic effects used in animation. A separate page on the website allows the viewer to mess around with the different technologies used in the video at their leisure.
In short, check it out. It’ll be some of the only seven minutes and forty-two seconds of your life you won’t regret spending in front of a screen.
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